Market Share, Distance, and Potential
نویسندگان
چکیده
منابع مشابه
Advertising and Market Share Dynamics
This paper examines the role of advertising in the evolution of market structure in the US mutual fund industry. First, I present empirical evidence that mass advertising in this industry creates endogenous sunk costs, resulting in patterns consistent with Suttons (1991) predictions. In particular, I contrast evolutionary patterns of advertising spending and market structure between two segmen...
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Over the generations, the popularity of the Austrian School’s approach to economics has risen, fallen, and risen again. Figure 1 represents a speculative guess at the “market share” of Austrian ideas among academic economists, where “Austrian” is broadly defined as individuals who believe in, or are at least highly sympathetic to, most of the core doctrine emanating from the Austrian School fou...
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ژورنال
عنوان ژورنال: Review of Regional Studies
سال: 1971
ISSN: 1553-0892,0048-749X
DOI: 10.52324/001c.10748